Back in September 10, 2012, Isaiah Webb uploaded a photo to his Instagram of what he called his ‘Lorax beard’. The photo went viral, and his now ever-changing “Incredibeard” was born.

Now the 30-year-old San Francisco Bay Area native has a massive following online with hundreds of thousands of fans on Facebook, Twitter, YouTube and Instagram all who can wait to see his next bearded masterpiece..

In addition to his art, Webb also launched an online storefront with a portion of all sales going towards the World Vision’s Water for Children initiative.